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As a designer in a team working together to deliver improvements to a product or service, there will be many times at which you will have to deal with compromise.

I have previously written about picking your battles in the war for better user experience, but it would be unfair to think of every situation in these terms; a situation where you concede smaller conflicts to put your foot down successfully when something of greater importance to the user experience is in the balance.

Compromising isn’t necessarily about having to make trade-offs that result in a worse user experience. Oftentimes…


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If you’re working on a digital product or service for a larger organisation, you may be working in a multi-disciplinary team utilising a form of Agile methodology. Your team might be made up of many people each with their specialisms in design, development or research, or there may be fewer of you and that cover more areas of expertise as required by the team. Whatever the composition, you will (hopefully!) have some process to track your upcoming work, the progress during it, and the completion of it.

In the world of business, product teams such as these are ultimately measured…


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User stories are a prominent part of an agile software development approach. They are the main reason why we have been able to move away from lengthy requirement specification documents associated with the waterfall approach to short statements based on a number of conversations around desired functionality. For that accomplishment alone we should be hugely thankful!

User stories are generally structured in this manner:

As an [actor], I want [action] so that [goal].

As the title of this article may suggest, I will be looking at what makes a good user story for a designer or design team to pick…


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Whenever I have started a new project or role as a user experience designer, the possibilities are seemingly endless. Approaching a project with a fresh set of eyes provides you with a broad scope in how you might make a product better for its users, and a hope that you’ll be able to fulfil your visions of what could be.

Soon after this initial excitement, you will begin to have conversations about the direction the project is headed with its road map, what the goals for the business are, and the scope of the particular project you are working on…


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It is fair to say that without good content your digital product will not be as successful as you may hope or want it to be. The words that surround and permeate your product are what conveys meaning to its users, guides them through a journey and convinces others to become users in the first place. But how do you ensure that your written communication will help your product to be a success?

What are the things that you need to think about to create content that is useful to the people in your audience? …


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Throughout my career, I have been continuously learning. Starting as a developer, I was building websites using HTML tables for layout and Active Server Pages to integrate with databases. Then CSS came along and changed everything, and my growing appreciation of how you could make a simple webpage look completely different just by changing properties within a different file sent me down the path of specialising as a front-end developer.

I then worked more and more closely with the designers whose Photoshop compositions of web pages I would bring to life in the browser. I began to pick up the…


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First and foremost, this is in no way a recommendation to do any user experience design without research. Seeing as the word ‘user’ is in the job title of a user experience designer, they must be involved in the design process.

That being said, when working in a multi-disciplinary team, or perhaps even as an external consultant you may find yourself without a user researcher, whether by design or accident. What do you do when you find yourself in this situation? …


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As I was writing about the 7 ways to get better feedback on your designs, it occurred to me that in some cases you may not be working in an organisation or team that has the right infrastructure or support to help facilitate those ways of getting better feedback. If you don’t work in house — perhaps as an external agency or consultant — or in an organisation with a lower level of UX maturity, you may find that your opportunities for gathering meaningful feedback can be restricted.

Perhaps you’ve been asked to “make it pop”, or that “something needs…


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At some point as a designer, you will have received feedback on your work, whether you asked for it or not. Feedback can come in all shapes and sizes but is only useful when it is relevant to the design and the problem that it is attempting to solve, and is structured in such a way to help you move the design forward.

One of the main things to remember about asking for feedback on a design is that you are not looking for validation, even if it might be nice to have. What you are looking for is a…


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One of the many things you will need to understand when designing a product or feature to provide a good experience for the user is that every individual will have a unique experience. This is not a direct result of your design work, but it simply a representation of a person’s experience being multidimensional. We are never directly designing an experience, we are designing something that a person will have their own experience with.

One of the ways we can better understand how to design something to create a better experience for our users is to use the 6 minds…

Westley Knight

UX Designer with over 20 years experience, specialising in interaction design and prototyping.

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